
On December 14th we worked with our friends over at Columbia Pictures to the Ziegfeld Theater (our second home for the week) for the NYC premiere of director David Fincher's The Girl with the Dragon Tattoo. We had been so excited to work on this premiere for the last few months, and finally the time arrived to lay eyes on the incredible Daniel Craig and break-out star Rooney Mara.
The carpet was abuzz with excitement and anticipation for the long-awaited premiere of the film. The energy inside the tent was magnetic as the press were eager to capture the arrivals of the cast and celebrity guests. The carpet was decorated with frosted trees (see below) and framed art inspired by the film. Really nice touch from 1540 Productions.

For the NYC premiere, Rooney channelled the goth-punk style of her Dragon Tattoo character Lisbeth Salander. The leading lady wore a black silk-crepe Spring 2012 Prabal Gurung cut-out dress with open back and flutter sleeves. This was definitely our favorite look of the evening, if not the week, and she totally rocked it head-to-toe!

Rooney rocked flawless, creamy skin, cherry red lips, and gorgeously slicked back hair which worked really well with the complexity of her dress. She paired the dress with black Mary-Jane platform heels by red carpet favorite Christian Louboutin.


Daniel Craig looked sharp in a black suit that really drew attention to his soul-piercing blue eyes. It was amazing to see his reception on the carpet as he's an icon to men as James Bond, and makes women weak in the knees. The photographers absolutely loved him... I mean, what's not to love?!
Here's a look at the rest of the cast of this amazing film:

Yorick Van Wageningen

Robin Wright

Christopher Plummer and wife Elaine Taylor

Stellan Skarsgard

Embeth Davidtz

Joely Richardson

Costume designer Trish Summerville who also developed a Dragon Tattoo line for H&M!

Kate Mara came to support her sister in a flirty Christian Dior dress, paired with Alexander McQueen bracelet, Miu Miu clutch and Brian Atwood pumps.

Viola Davis stepped out for the night even though her own premiere was the following night! She wore a soft gray Giorgio Armani dress with Salvatore Ferragamo pumps and clutch.
Other guests included:
Martha Stewart also came out to support Rooney as Stewart's a long-time friend of the Mara family. Unfortunately, she arrived fashionably late and missed the carpet! We were glad she could make it anyway.
Following the red carpet fun, the PPR team made our way to Connolly's... our favorite post-Ziegfeld watering hole. There we enjoyed yummy chicken fingers, quesadillas, french fries and perhaps a few cocktails. The night ended in a very spirited rendition of Mariah Carey's "All I Want for Christmas is You"!
Morning came way too soon and we were feeling the pain of our 2-week premiere marathon. Not to worry, team PPR pulled it together and was back at the Ziegfeld for our final premiere of the week, Extremely Loud & Incredibly Close.
xxPPR











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